Abidjan, Ivory Coast, September 6, 2021 – In order to participate in the development of creativity and luxury in Africa, the Digital society agency specializing in digital influence and high-end events in Paris and Abidjan, is organizing the first forum dedicated to Luxury in French-speaking Africa from October 28 to 30, 2021, at the Noom hotel Abidjan, a new 5-star jewel of the Mangalis group.
On the subject ” African excellence », This unprecedented event is intended to be the meeting place for the main players in the Luxury sector for Africa.
Favored by an average annual growth of 10% according to the firm World Wealth, the luxury market has considerable potential in Africa. From haute couture to gastronomy to art and cosmetics, we are witnessing an expansion of this industry on the African continent. International luxury brands are gradually establishing themselves there. At the same time, it is the boom for high-end African brands.
For Hapsatou Doro, CEO of the Digital Society Agency and President of the forum “ the challenge is to place at the heart of the reflection: the initiatives, creations, and luxury services whose founders are African, in order to create a real synergy around an African art of living »
About forty speakers from the four corners of Africa, France, Switzerland and Belgium will respond to a dozen issues concerning art, gastronomy, fashion, or upscale hotels. The Panel “Crafts: how to transform the heritage and traditions of know-how in Africa to create the luxury brands of tomorrow? Will allow a focus on the promotion of traditional products in a globalized context.
Inclusive, the Forum will bring together for the first time the experts and ambassadors of major international brands and the creators of African brands. Among them: Morin Oluwolé, Head of the Facebook luxury division, Thibaut Jaubert Head of Africa Market Baron Philippe de Rothschild, Winta Ghebre Head of influence Christian Louboutin, Bakary Yeo Market Manager Moët Hennessy, Rodrigue Vaudonou Founder of Maison Goya, Ahoua Touré Founder of the Maison Mandjou.
Rich in numerous conferences and expert round tables, the Luxury Forum will undoubtedly be glamorous and ultra sophisticated. On the program for these three days that promise to be exceptional: evenings
networking, masterclasses: among others those of Chef Moulaye Fanny who will concoct live the pastry “Paris-Abidjan” or the intervention of the consultant Nelly Wandji “How to build a luxury brand in Africa in 9 steps? “. Exceptional lunches and dinners prepared by Chef Lorna will add to the prestige of the event. They will bring together the personalities present around refined dishes with local flavors, paired with Mouton Cadet wines, one of the official partners of the Luxury Forum, which once again is associated with a major international event. The brand will also host the “Wine and Women” workshops around values common to the luxury forum: excellence, know-how, conviviality and sharing.
Finally, to further promote exceptional Made in Africa products, the Forum will offer “L’Ecrin Africain”, a sublime showroom of designer pieces associated with immersive and creative experiences.
About Digital Society
Founded by Hapsatou Doro, Digital Society is a communications agency specializing in digital marketing and high-end events.
The agency’s mission is to support its clients and partners in a digitalized ecosystem through innovative and creative initiatives. With around forty memorable events, organized since 2018 in Paris for luxury hotels and brands, the Abidjan Luxury Forum is the African counterpart of the Maison Digital Society’s events center.
Site web: Digital Society