Crédit Agricole du Maroc supports the rural world

Crédit Agricole du Maroc supports the rural world
Crédit Agricole du Maroc supports the rural world

Crédit Agricole du Maroc (CAM) is continuing its financial education program and carrying out several operations for the benefit of nearly 1,000 small agricultural producers and rural households, including women and young people.

Given the success of the financial education program launched by the CAM in 2016, as well as its expertise and experience in this area and more generally in supporting rural areas, the Bank has been approached by several institutions, organizations and NGOs to train their target population. To this end, CERCAM supported three major partnership projects in basic financial education in 2021:
1. The MCA-Morocco project (Gharb and Tassaout) targeting some 24,000 direct beneficiaries of the melkization of 66,000 ha of collective land (USA funding);

2. The REFAM project (Souss-Massa and Essaouira) which targets 130 cooperatives and 3000 women argan producers (Partnership with Fifargane, Andzoa, Cowater – Funding Canada);

3. The FERT-IECD (Rich-Midelt) project which technically supports small apple tree production farms in this zone (5 cooperatives and 400 members – Funding France).
More than 1,000 people have benefited to date from these financial education trainings throughout 2021, with an accelerated pace over the last 4 months, following the relaxation of health restrictions.
The training modules have been adapted and delivered either remotely or face-to-face, for small groups of 10 to 25 people maximum, in strict compliance with preventive measures and health restrictions.
As a reminder, since 2016 Crédit Agricole du Maroc has carried out several financial education operations in 8 large agricultural regions for the benefit of nearly 20,000 small farmers and rural households.
The training sessions of the rural financial education program are organized around 5 modules:

  • the demystification of banking and the usefulness of a bank account;
  • the determination, costing and prioritization of investment projects (professional and family);
  • the formalization of a simplified budget and its mode of interpretation;
  • the banking offer in basic products and services and savings methods;
  • the financing plan, the considered and justified recourse to bank credit and the analysis of the risks of over-indebtedness.

    GCAM 2021 financial education operation

    The underlying objective is to make beneficiaries aware of the importance of the figures in a farm and / or a rural household, which can reveal dysfunctional situations, cases of low profitability or non profitability of certain activities. practices, and consequently to ask questions about the margins of progress and the possibilities of improving the incomes and living conditions of agricultural and rural populations.

The training takes place in an interactive and participatory mode, based on stories and illustrative examples from rural areas. It is often co-facilitated by the beneficiaries themselves for a better assimilation of the content and key messages of the training modules. In addition, in some sites, training was done in Tamazight (Rich, Midelt, Souss-Massa) to stay close to the socio-cultural realities of the beneficiaries.

Through Writing, Editorial committee –

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