launch of “Morroco Tech”, the national brand for the promotion of the digital sector – CIOMAG

Morocco launched, Friday, January 14, the “Morocco Tech” initiative, the national brand for the promotion of the Moroccan digital sector. This initiative was launched by Ghita Mezzour, Minister Delegate for Digital Transition and Administrative Reform.

(Cio Mag) – the “Morocco Tech” initiative aims to position Morocco as a digital destination of choice internationally and to create a global dynamic that will benefit all Moroccan ecosystems in their digital transformation. This brand is the result of a “public-private” partnership. It is supported by the Ministry of Digital Transition and Administrative Reform, in close collaboration with the Federation of Information Technologies, Telecommunications and Offshoring (APEBI), in partnership with AMDIE, ADD, CGEM, AUSIM and Technopark.

During the launch of this initiative, Ghita Mezzour, Minister Delegate for Digital Transition and Administrative Reform, emphasized Morocco’s determination in the digital field in Africa. ” Morocco has one of the most attractive talent pools in the region and one of the best infrastructures on the continent. The Kingdom can also rely on a large number of innovative companies that support customers in Morocco and around the world, particularly in the field of offshoring. It thus demonstrates its ability to develop an internationally competitive digital ecosystem, thanks to its adapted offers and its tailor-made support for investors, allowing it to attract several prestigious technology companies to set up and invest in Morocco. “, she pointed out.

Support from the private sector

Through the “Morocco Tech” brand, private companies in Morocco undertake to support the influence and digital attractiveness of this country. ” The Morocco Tech brand will be carried by the public sector as well as by private actors within the framework of effective and results-oriented governance. The CGEM is fully aware of the role of a successful technological transformation in strengthening the competitiveness and attractiveness of our economy internationally, but also in accelerating the creation of jobs and added value, in line with the new model of development “, declared Chakib ALJ, president of CGEM, an organization bringing together private companies in Morocco.

The launch ceremony of this initiative was marked by exchanges between actors working in ICT around topics focused on digital governance and development in Morocco.

Enock Bulonza

Journalist and researcher specializing in media economics, digital transformation, digital inclusion and the relationship between the media and GAFAM. He is a Cio Mag correspondent in the DRC.

TAG: #launch #Morroco #Tech #national #brand #promotion #digital #sector #CIOMAG

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