ALD automotive celebrates 20 years of existence in Morocco

ALD automotive celebrates 20 years of existence in Morocco
ALD automotive celebrates 20 years of existence in Morocco

The Société Générale group subsidiary is celebrating its 20th anniversary with a fleet of more than 10,300 vehicles and a portfolio that exceeds 700 customers, thus confirming its leadership position in long-term rental (LLD).

Since its creation in 2001, ALD Automotive has provided companies with mobility solutions adapted to their needs, based on quality of service and innovation, which from 2004 ranks it 1st in the market.

By relying on the latest technological innovations, the ALD Group has implemented high-performance digital tools for its customers in order to allow them direct access to detailed fleet reports and to have an overview in real time.

All these efforts have enabled him to win the title “Elected customer service of the year” for the three consecutive years 2018, 2019 and 2020.

“Long-term rental now occupies an important place in the mobility solutions offered to companies and still has strong development potential”, specifies a press release from the firm.

ALD automotive wishes to build on this potential to develop the 4 strategic pillars that it has set itself in its 2025 strategic plan:

– Customers: To be recognized as the most innovative supplier of mobility solutions and services thanks to digitization, personalization, flexibility;

– Growth: To be the leader in sustainable mobility solutions;

– Responsibility: Placing people and corporate social responsibility at the heart of all its activities;

– Performance: Generate value throughout the economic cycle within a solid operational framework to grow the business profitably.


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