Organized for the first time in 2018, the Tourism Exchange is a major networking event that offers Moroccan tourism professionals the opportunity to meet their international counterparts for Speed Networking sessions, with a view to possible business opportunities, indicates a press release from the CRT-TTA, noting that this edition will be virtual, due to the current health context.
This event will bring together more than 200 national and international operators, representing more than 10 nationalities, who will meet, over two days, more than a hundred Moroccan operators.
The objective of this meeting is to attract buyers from the main source markets, to approach new markets with high potential and more generally to contribute to the revival of tourism activity.
Indeed, in a context where the Moroccan tourism industry has been hit hard by a pandemic, the effects of which will still be perceptible for several months, the actors of the sector are obliged to increase their efforts tenfold to go up the slope, both in terms of renewed confidence in the destination and travelers ‘sense of security, and in terms of marketing and adapting tourism products to changing travel habits, new travelers’ expectations, and new realities in the sector .
As a result, professional networking is a crucial issue for national operators and an essential tool, allowing them to seize new opportunities, conquer new markets and thus contribute to the recovery of the sector.
The digital format adopted for the 2021 edition promotes savings in time and efficiency, and has significant advantages for participants, says the same source.
The digital platform, dedicated to putting national professionals in direct contact with their potential buyers (Tour operator, Travel agency, Airlines, etc.), is optimized in such a way as to facilitate exchanges and allow participants to meet a large number of people. customers and potential partners in record time, while allowing them to keep control over the progress of their planning.
Rounds of 10 minutes will allow the essential information to be effectively exchanged, the CRT said, noting that thousands of speed networking meetings totaling more than 300 hours of virtual meetings are expected.
A webinar space will also be organized on the sidelines of the meetings, and will broadcast in real time several thematic round tables, with the intervention of caliber participants, to analyze the future of the tourism industry and the major changes it has gone through.
In a world where digital is becoming more present than ever, a Tourism Exchange in a virtual version, in line with the post-Covid recovery launched by the ONMT, is the effective and practical response to the current situation and constitutes a promise of better days for the sector and the destination, thanks to the expected benefits, the press release concluded.