Booba announces excellent news. The French rapper has just signed a collaboration with Rodolphe Frerejean-Taittinger, CEO of Frerejean Frères champagne, produced in the village of Avize (Marne).
Photos posted on Instagram show the two men posing in front of the premises as well as in the vineyards.
In legend, the rapper lets glimpse the contours of the project: “Rodolphe Frerejean-Taittinger x Booba, it’s signed! It’s a celebration… ”, He wrote, accompanying his message with emojis in the form of bunches of grapes and bottles of champagne.
A champagne stamped Booba?
According to BFMTV, if Booba does not say more, rap media like Booska-P are betting on the launch of their own champagne.
According to the local newspaper L’Union, it will not be a collaboration between Booba and Frerejean Frères but a new brand, created by the two partners.
Booba has already had several experiences as an entrepreneur. He launched his own clothing brand Ünkut – which he left in 2018 – as well as his own whiskey, dubbed DUC, in 2017.
Booba rocked the rap scene last March when he released his tenth album, Ultra, announcing it as his last. However, the retirement of the 44-year-old rapper still seems a long way off: he has unveiled several unpublished pieces since and is preparing a concert at the Stade de France for the month of September 2022.