Athletic clothing brand Lululemon and the Canadian Olympic Committee have unveiled the outfits of the athletes who will go to the 2022 Olympic and Paralympic Winter Games in Beijing. Remember that the Canadian brand Lululemon is the new official dresser for Team Canada until the Summer Olympics in Los Angeles in 2028.
Posted on October 26, 2021 at 12:38 p.m.
We immediately notice that a wind of modernity is blowing on the outfits of our Olympic athletes, which have very modern thermal properties. “The sets showcase our most innovative fabrics and technologies,” Catherine Lebrun, Director of Design at Lululemon, explained by email. She adds that the Team Canada 2022 collection aims to promote Canada as a diverse, inclusive, innovative and modern country.
The different shades of red are central to the design of these new clothes, underlines Catherine Lebrun.
You often feel more confident when wearing red, so the color shows up at key moments for Team Canada like the opening ceremony, media interactions and the podium.
Catherine Lebrun, Director of Design at Lululemon
The maple leaf is also found on the clothing, the essential Canadian emblem of these designs. “The ensembles offer a vision of the maple leaf under the microscope in various places: first, on the print inside the coats for the opening ceremony, then, outside for the ceremony. closing, ”says Lululemon’s design director. Remember that the company, headquartered in Vancouver, succeeds Hudson’s Bay, official dresser for Team Canada since the Turin Games in 2006.
Catriona Le May Doan, Team Canada Chef de Mission for Beijing 2022, is delighted with this new partnership. “Participating in the Olympics is the ultimate feeling of pride in being Canadian. Wearing the maple leaf means representing all of our citizens and our values. The partnership with Lululemon is exciting for all of us because it is a Canadian story where pride, high performance and the highest quality of people, products and values come together, ”she said. .
The new official outfit also meets the expectations of all athletes. “The garments are flexible and adjustable, which makes it possible to add or remove elements like the adaptable parka, and to optimize the heat according to the thermal preferences of the athletes,” says Catherine Lebrun. They can adjust it all according to their needs, body type and preferences. We’ve also designed a down jacket made specifically for Team Canada wheelchair athletes, featuring a lower collar and made of abrasion resistant fabric on the arms. ”
The design team has also taken into account many details for the comfort of athletes. “The feel, the temperature and the movement are all important so that Team Canada athletes can have a blast and feel good about the biggest sporting event in the world,” said Catherine Lebrun.
Many Team Canada athlete ambassadors have posed to ensure the promotion. We find hockey player John Tavares, ice dancers Paul Poirier and Piper Gilles, Frédérique Turgeon of the para-alpine ski team, hockey player Brigette Lacquette, snowboarder Brooke d’Hondt and freestyle skier Cassie. Sharpe.
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