In full reorganization, the Chinese company will slow down the pace of its launches until 2022.
Asked by an Android Authority reporter, Pete Lau, the co-founder of the “OnePlus” brand would have confirmed that the company will not market OnePlus 9T at the end of the year. OnePlus had yet made a habit of updating its range of terminals twice a year in recent years.
The CEO of the group explains that the company is currently undergoing a reorganization with the merger of its software overlay with that of Oppo. As you can imagine, the shortage of components certainly played a role in this decision as well.
If the Chinese brand has become known for its high-end smartphones sold at very competitive prices, it has modestly diversified its activities by marketing mid- and entry-level models, connected headphones, a connected watch and even a range of Smart TVs, exclusively marketed in India for the moment. This diversification of activities should logically affect its long-term strategy and some adaptations cannot be ruled out. Could it be that the company abandons its bi-annual model to offer only one flagship per year, like Apple?
In the meantime, fans of the brand will still be able to turn to the new Buds Pro, the new True Wireless headphones from OnePlus, with active noise reduction.