Ramirez Unchained, Hooded Cabot, Stylish Banshee and Ludochevalier. The four “skins” (costumes) that players can find in the night from Tuesday to Wednesday (2 am) to dress their characters will be embellished with new accessories, signed Balenciaga. Some are inspired by the spring-summer 2021 and spring-summer 2020 collections.
An innovative collaboration but this is not the first time that Balanciaga of the Kering group has collaborated with Epic Games, the publisher of the game. “It started with our first video game, Afterworld, which we designed using Unreal Engine to launch our fall-winter 2021 collection, ”recalls the artistic director of the house in the press release, spotted by the Huffington Post.
Quests and a shop
With its hundreds of millions of players worldwide, the partnership with Fortnite opens up new perspectives for Balenciaga, and the luxury brand thus joins the gamble of virtual fashion on which others are also betting: Louis Vuitton on League of Legends , Gucci on Roblox, Marc Jacobs on Animal Crossing, Christian Louboutin on Zepeto …
Until September 28, players will be able to complete two quests around “Hooded Cabot” who must strike a pose in front of graffiti and go in search of Triple S sneakers, the brand’s cult model, in order to win virtual aerosols.
A Balenciaga store has also been developed within the game, including fitting rooms and a book competition made from screenshots taken within the game.