Even if environmental concerns influence their purchasing decisions, Canadian and Quebec consumers are reluctant to act individually, according to a survey released Wednesday.
The Capterra platform’s probe reveals that more than half of Canadians are encouraged to buy sustainably, but are wary of statements by companies, since nearly two-thirds of consumers say they are skeptical of sustainable development practices within enterprises.
While 71% of respondents are aware of the importance of environmental concerns, only 28% of them argue that sustainability should be a core value for companies.
Despite this skepticism, Canadians say they want to implement practices consistent with sustainable development.
On the other hand, increasing the prices of sustainable products by half discourages consumers from buying green, since $ 42 of respondents do not frequently buy sustainable products because of their high cost.
“About a quarter of our respondents say they don’t consider individual action to be important when it comes to sustainability, which is why so few Canadians prioritize sustainability when shopping,” said Tessa Anaya, analyst. at Capterra.
“A large portion of Canadian consumers want to shop more consciously, but recognize the risk of eco-laundered marketing, which could cause hesitation when it comes to taking sustainable action,” Ms. Anaya added. .